SHINE Strategy is a strategic consulting company focused on building direct-to-consumer brands. We are Chief Marketing Officers for hire. We are experts in advising brands on how to maximize sales and profits by achieving best practices in digital marketing strategies, catalog and print contact optimization, customer data platforms, ecommerce platforms, retail store marketing, and customer journey mapping. We combine data insights with actionable marketing tactics to drive new customer acquisition, conversion, and retention. We use a proprietary SHINE Roadmap to evaluate media channels, processes, systems and organization structure. The roadmap projects three years of sales and profit based on current data trends and provide actionable strategies.

We offer four main practice areas:

1. Strategic Planning

• Marketing best practices audit, gap assessment and recommendation

• Annual plan development, CRM dashboards, forecasting models

• “Strategic marketing framework” and brand gap analysis

• High level, long-range planning development and tools

• Catalog and direct mail contact strategy development and optimization

• DTC multi-channel strategic planning focused on optimizing digital and print efforts to drive store and web traffic

• Product merchandising, assortment and planning

• DTC road maps and growth models for wholesale brands

2. Digital Sales Growth

• “SHINE Roadmap” for increasing and optimizing digital marketing efforts

• Optimization of digital acquisition media mix with focus on Email, SEO, SEM, affiliate marketing, display ads, paid social, organic social, and print

• Web analytics assessment, dashboard development, audience segmentation, data trend reporting, conversion analysis and action plan recommendations

• Offline synergy and mapping for online merchandising and content development

3. Data Management Integration

• Helping brands determine the right data needs and technology stack

• Customer Data Platform needs and marketplace assessments

• RFI/RFP project management, technical specs and requirements, system integration and process flow

• Strategy and integration of new data management tools/systems

4. Talent Solutions

• Recruiting services for senior level management for multi-channel retailers

• Organization development, succession planning and leadership coaching

• Interim management for senior marketing and ecommerce roles