Categories
Data, Marketing Analytics/Measurement
Resources
Integration Set Up By
- Listrak - Reach out to your Account Manager to get started
Integration Method
- File-based
Support
Developed by: Listrak
Support Email: support@listrak.com
About Measured
Measured helps DTC brands grow by revealing media’s incremental contribution to business outcomes and providing source-of-truth reporting for media investment decisions. The Measured Intelligence Suite is intuitive, enterprise-grade software that delivers automated incrementality experiments for every marketing channel. Measured experiments are powered by a marketing data warehouse that was built for analytics, providing a secure place to ingest, harmonize, and utilize marketing data from across the business.
Customers like Crocs, Faherty Brand, Fergusons, Lulus, and Parachute have used incrementality measurement to make informed media decisions drive business growth.
Measured and Listrak
Give brands a clearer view of marketing performance and attribution by combining Listrak’s marketing execution with Measured’s cross-channel incrementality and media measurement platform.
This integration helps marketers understand the true impact of Listrak campaigns on overall business performance, so they can optimize spend and strategy.
Media
Measured One Sheeter
Use cases
- Feed Campaign Performance Data to Measured
Send email and SMS campaign data to Measured.
- Integrate Measurement with Lifecycle Journeys
Listrak’s lifecycle campaigns can be fine-tuned using Measured insights: - Prioritize channels and campaign types with proven ROI. - Suppress low-value contacts or oversaturated segments.
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