Dynamic Yield by Mastercard
Create lasting impressions with digital customer experiences that are personalized, optimized, and synchronized.
Developed by: Dynamic Yield Support
Support Email: support@dynamicyield.com
About Dynamic Yield by Mastercard
Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty.
Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform. With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency.
Dynamic Yield is an incredibly powerful platform that helps us segment our customers and deliver personalized and relevant content and product recommendations throughout our digital properties. The Dynamic Yield team is attentive, creative, and resourceful in helping us come up with novel ways to engage with our customers.
Dynamic Yield by Mastercard and Listrak
Seamlessly deploy personalized email marketing campaigns using Dynamic Yield’s integration for Listrak.
- Bridge the gap between channels by using web events like site or cart abandonment as a trigger to send targeted emails.
- Send personalized recommendations to your customers' inboxes based on items they recently viewed or added to their cart.
- Build more granular segments by taking the audience data from Dynamic Yield and implementing it into email campaigns.
Use cases
- Transforming the shopping experience in only 6 months with Sweaty Betty
See how this global activewear and lifestyle brand maximized key customer engagement strategies to generate an overall lift from personalization, including a +62% uplift in same-session revenue from recommendations-powered quizzes.
- McDonald’s enhances the customer experience with a new era of digital menu decisioning
Leading global foodservice retailer optimizes ordering experiences across several global markets, including nearly all U.S. restaurants
- e.l.f. Cosmetics influences the beauty regimen with personalization
Digitally-native cosmetics brand puts customers at the heart of its shopping experience and generates an 18% increase in engagement
- How Frasers Group Scales Personalisation Across its Family of Brands
Here’s how Frasers Group and its collection of iconic brands further cements its global powerhouse position, using personalisation as a multi-million cash driver for the business
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