Afterpay

Afterpay is a retail technology company founded on the basic premise that millennial and Gen Z consumers prefer to pay for things over a short period of time, without incurring revolving debt and paying interest or fees - especially when buying fashion and beauty. The company’s founding principle is driving innovation by allowing leading retailers to offer a ‘buy now, receive now, pay later’ service that does not require their customers to enter into a traditional loan, pay upfront fees or interest. Today, more than 35,000 merchants around the world offer Afterpay and more than 5.2 million active customers are using the service. This success has been driven by Afterpay’s mission to connect the world’s most valuable customers with the world’s best retailers - making paying for things feel great.

Listrak and Afterpay data work together through coordinated messaging, personalization, and campaign design to drive higher conversions and average order value—particularly for price-sensitive shoppers.